Tracking and ROI reporting

Know what's working. Stop guessing.

See which marketing brings in enquiries and sales, in plain English.

Book a discovery callSee what is included

5.0 on Google

Most small businesses cannot say where their enquiries come from.

That makes it hard to spend wisely. We make it simple to see what brings in enquiries and what your marketing returns.

  • The problem

    “I don't know where my enquiries come from.”

    Page views alone do not tell you which marketing is working.

    What we do

    Tracking that matters.

    Google Analytics set up to track what matters, not just page views.

  • The problem

    “I can't tell if my ads are paying off.”

    Without conversion tracking, ad spend is a guess.

    What we do

    Know your return.

    Google Ads conversion tracking, if you run ads.

  • The problem

    “My reports are a wall of numbers.”

    A long list of figures does not tell you what to do next.

    What we do

    Plain English.

    A plain English monthly summary of what came in, what it cost and what it returned.

  • The problem

    “I can't tell which enquiries became sales.”

    An enquiry is not the same as a customer, and most tools stop at the enquiry.

    What we do

    Close the loop.

    Tell us which enquiries converted, and we give you a simple way to log it.

Reporting you can actually read.

You don't need to understand analytics. You need to know what is bringing in enquiries and what to do next.

  • Results that count. We agree what counts as a result for your business before we set anything up.

  • Any traffic source. You do not need to be running ads. It works for any traffic source.

  • Consent built in. We set up cookie consent as part of the tracking.

A simple, collaborative process

  1. 1

    Book a free call

    Tell us what you want to know about your marketing.

  2. 2

    We agree what counts

    What a result means for your business.

  3. 3

    We set up and test

    The tracking, then your dashboard.

  4. You see what is working

    In plain English, so you can stop guessing.

Let's talk

See what your marketing returns.

Book a free discovery call and we'll talk through what you want to know about your marketing, and what it would take to measure it properly.

Book a discovery call

Free, 30 minute, no obligation.

What you get

Everything you need to see what is working.

Tracking only helps if it measures the right things and shows you the answers clearly. We set up both.

A simple dashboard.

A simple dashboard showing enquiries and where they came from, so you can see at a glance what is bringing in business.

Tracking for what matters

Tracking for form submissions, calls, bookings, purchases, and quiz or calculator completions, so you can see the actions that matter to your business, not just who visited.

Google Ads conversion tracking

If you run Google Ads, we set up conversion tracking, so you can see which ads, keywords and campaigns lead to enquiries and sales, and which do not.

A plain English summary

A plain English monthly summary of what came in, what it cost and what it returned, so you know whether your marketing is working without needing to read a report.

Optional monthly reports

Optional monthly reports show how it is performing and what to do next, so the numbers turn into decisions, not just data.

And yes, we'll talk it through first.

Book a free discovery call and we will recommend what to track for your business.

Book a discovery call

How it works

Four simple steps, from agreeing what counts to knowing what to do next.

  1. Step 1: Agree what counts

    We agree what counts as a result for your business.

  2. Step 2: Set up and test

    We set up and test the tracking.

  3. Step 3: Build your dashboard

    We build your dashboard.

  4. Step 4: Monthly reports

    Optional monthly reports show how it is performing and what to do next.

Real results. Real clients.

“So grateful to the team at AEX Digital for taking our website onboard. Handling the monthly tasks has really freed up time for us to focus on our customers.”
Louis Rivora, Business Owner
“After negative feedback on our site, AEX Digital refreshed the design and updated the UX. The result has been happier users and measurably more customer sales.”
Adrianne J McDonald, Ecommerce Manager
“We wanted to boost Christmas sales. AEX Digital managed our online shop and campaigns leading up to the festive period and the performance was amazing.”
Denise Moore, Retail Business Owner

Read our 5 star reviews on Google

Tracking and ROI Reporting questions, answered

If your question isn't here, book a call and we'll answer it.

Do I need to be running ads?

No. It works for any traffic source.

Is it legal?

Yes. We set up cookie consent so tracking is compliant.

Can you tell me which enquiries became sales?

Yes, if you tell us which ones converted. We give you a simple way to log it.

How do we get started?

Book a free discovery call. We'll talk through what you want to know about your marketing and recommend what to track.

Get more from your data.

Knowing what works helps you improve it. These services help you act on what you learn.

See what your marketing returns.

Book a free 30 minute discovery call and we'll talk through how to see what's working.

Book a discovery call

Free, 30 minute, no obligation.