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Electrical Wholesale WordPress Client Project

Whitecliffe Electrical
A website that handles
the work for them.

Whitecliffe Electrical were spending time answering the same questions, sending the same documents, and manually managing trade account enquiries. We built them a website that handles all of it — so their team can focus on the business instead.

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whitecliffe.co.uk
Whitecliffe Electrical website
Industry
Electrical Wholesale
The Problem
Manual, repetitive trade enquiries
The Solution
Self-serve catalogue & online forms
The Result
↑ 42% more enquiries
The Challenge

Their website wasn't
working for them.

Whitecliffe Electrical is a UK wholesale supplier serving trade customers across the industry. They had a solid business and a loyal customer base — but their website wasn't pulling its weight. Customers were calling to ask for product specs. Emails were going back and forth with data sheets attached. New trade account enquiries came in by phone and had to be processed manually.

It was all perfectly manageable — until it wasn't. Every call, every email, every manual form was time their team was spending on admin instead of on the business. And because none of it was happening online, there was no way to capture leads outside of working hours.

They needed a website that worked as hard as they did — one that gave customers what they needed and generated new business without someone in the team having to make it happen every time.

Before
✕
Customers calling for product specs and dimensions
✕
Data sheets emailed out manually on request
✕
Trade account enquiries handled over the phone
✕
No way to capture leads outside business hours
After
✓
Full product range online with specs on every page
✓
Data sheets available to download 24 hours a day
✓
Trade account applications handled entirely online
✓
Brochure requests captured and logged automatically
The Finished Site

Built to impress.
Built to convert.

Whitecliffe homepage
Whitecliffe product catalogue
Whitecliffe product page
Whitecliffe data sheets
Whitecliffe brochure form
Whitecliffe account application
What It Does For The Business

Every part of the site
earns its place.

Customers find what they need without calling
The full product range is online, searchable and organised. Every product carries the specifications, dimensions and technical detail a trade customer needs — available any time, without anyone having to send it to them.
Data sheets available the moment they're needed
Instead of waiting for an email back, customers download the documentation they need directly from the product page. Faster for them, less work for the Whitecliffe team.
New trade accounts open themselves
The online account application form collects everything needed to get a new customer set up — no phone calls, no back-and-forth. The team receives a complete submission and can get straight to the job of approving it.
Leads come in around the clock
The brochure request form captures customer details automatically. Whether it's 9am or 9pm, the site is taking enquiries and feeding them directly to the team — no missed opportunities.
A website that reflects the business properly
The design is clean, professional and fast. When a trade customer lands on the site for the first time, it immediately gives them confidence that they're dealing with a serious, reliable supplier.
Works wherever their customers are
Whether a buyer is at their desk, on a job site or at home in the evening, the site looks and works perfectly on any device. No pinching, no zooming, no frustration.
The Results

A website that pays
for itself.

↑ 42%
More customer enquiries in the three months following launch compared to the same period the year before
24/7
The site handles product queries, data sheet requests and account applications around the clock, with no staff involvement needed
0
Phone calls or emails needed for a customer to find product specs, download a data sheet, or apply for a trade account

Sound familiar?
Let's fix it for you too.

If your website isn't actively working for your business, let's talk. Every project starts with a free 30-minute call — no pitch, no pressure.

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